My 2011 Year In Review and Five Favorite Blog Posts

Yesterday I read Jocelyn K. Glei’s article on The 99 Percent Simplify Your New Year’s Resolution Process: Reflect, Select, Remove, which stressed the importance of positive reflection when looking ahead to the new year.  2011 was my year of getting over the initial shock of being out of college and in the real world, but in the end, it was unmistakeably a great journey.

Interview with StyleSays Co-Founder Jess Lam

Co-founder Jess Lam describes StyleSays as a place for friends to meet up online and shop hundreds of curated stores. Shoppers create wish lists across all the stores which they share with close friends and receive sales updates for. Last week I talked about how I first found out about StyleSays via some clever marketing and how I got in touch with Jess.  What makes StyleSays different is that their objective isn’t just to make online shopping more social as others claim, but to help shoppers make more confident purchases.  In time it might be a great community to leverage for a brand’s e-commerce.  After the jump is the interview about the emerging platform perfect for fashionistas who are savvy in social.

Introducing StyleSays

Way back when I was studying public relations at Hofstra, I often would take on projects and internships where I had a client who needed to build brand awareness.   It’s a big challenge to spread awareness for a smaller brand or a growing business.  However, it allows the opportunity to be clever in how to make a name for yourself.