Awesome Social Stuff – Week of 6.13 – 6.17.11

Keilantra's Kreations

New Startups
Meet the Yelp for Packaged Goods (Consmr)

What it is

CPG-Focused site pushes reviews for everyday products with check-ins.  Essentially, a social network for packaged goods with a mobile product in the works.

Why it matters

Packaged goods is now a $12 billion business in e-commerce but checking in to packaged goods is nothing new. Brands have had consumers scan barcodes in order to show they are holding the product in their hand. Many CPG brands are launching their own commerce platforms, such as Procter & Gamble Co.’s new Facebook commerce platform.

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