Boomerang: Intro to Next Level of Social Gifting

 

Last week I received an email invitation to Boomerang, a social gifting service that was formerly Gtrot, a social travel planning service. Most emails that are sent to me fall victim to my daily attempt of clearing out my inbox (I average on receiving over 100 emails a day from newsletters, subscriptions, etc.). What caught my eye was an email marketing 101 tactic – the subject line said I had a free gift.