Klout NYC Party & My First Klout Perk

klout, klout nyc, reb carlson, david berkowitz

Last week I went to party thrown by Klout at Grindspaces. Klout is a platform that measures one’s social influence and as an offshoot offers other features such as Klout Perks, along with a few other super secret things in the works. Continue reading “Klout NYC Party & My First Klout Perk”

Life Last Week: Second Week of December

Last week I went to BULLETT Magazine “The Secret Issue” Launch and One-Year Birthday Party with Michael C. Hall and Class Actress, saw a great view from a Bushwick rooftop of the Manhattan skyline, and saw my first subway mini-orchestra of the year.

pinterest, social media

I also wrote a post about how Pinterest is like no other social networkfor 360i’s blog.  A week later, it has been retweeted ninety-six times and is one of the most read posts of the past month.   Continue reading “Life Last Week: Second Week of December”

Interview with StyleSays Co-Founder Jess Lam

Co-founder Jess Lam describes StyleSays as a place for friends to meet up online and shop hundreds of curated stores. Shoppers create wish lists across all the stores which they share with close friends and receive sales updates for. Last week I talked about how I first found out about StyleSays via some clever marketing and how I got in touch with Jess.  What makes StyleSays different is that their objective isn’t just to make online shopping more social as others claim, but to help shoppers make more confident purchases.  In time it might be a great community to leverage for a brand’s e-commerce.  After the jump is the interview about the emerging platform perfect for fashionistas who are savvy in social. Continue reading “Interview with StyleSays Co-Founder Jess Lam”

Introducing StyleSays

Style says, social shopping, social network

Way back when I was studying public relations at Hofstra, I often would take on projects and internships where I had a client who needed to build brand awareness.   It’s a big challenge to spread awareness for a smaller brand or a growing business.  However, it allows the opportunity to be clever in how to make a name for yourself.

email marketing, stylesays Continue reading “Introducing StyleSays”

Self-worth if you’re self-made: reaction to Diaspora* co-founder’s death

diaspora, Ilya Zhitomirskiy

A couple of weeks ago, I wrote about Diaspora*,  an open source social network meant to rival the corporate machine that is Facebook.  An idea created by four NYU students, the story was the epitome of what it meant to be young, smart, and willing to change the status quo as far as social networking was concerned.  It was a reflection on my generation; wanting to change the world and plan for the future while having endless possibilities to make that dream a reality.  However, it was still shocking and terrible news to hear about the recent suicide of Diaspora co-founder Ilya Zhitomirskiy.   Continue reading “Self-worth if you’re self-made: reaction to Diaspora* co-founder’s death”

Awesome Social Stuff – Week of 8.15 – 8.19

Floppy Portrait by Nick Gentry


Scanapalooza: QR Codes
What it is
An infographic depicting how people are interacting with QR codes.

Why it matters
Though QR codes have been used for almost a year, they are gaining popularity and starting to appear everywhere from advertisements to museum exhibits.  Based on the research used for this infographic, 42% of people know what a QR code is. Of that percentage, 67% have scanned them.  Now that QR codes are becoming more recognized, Continue reading “Awesome Social Stuff – Week of 8.15 – 8.19”

Awesome Social Stuff – Week of 7.18 – 7.22.11

Image courtesy of LandofEnchantment

New Startup


What it is

Create Albums from Instagram, Twitter & Facebook Photos with Pictarine. Pictarine is a website that lets you enjoy and share all your photos in one place.  Mix and match photos from different services to create shareable albums.

Why it matters

After first-time users authenticate each of their photo site accounts, Pictarine collects their photos, and auto-sorts them into albums by service, while also maintaining third-party site album structure. The service Continue reading “Awesome Social Stuff – Week of 7.18 – 7.22.11”

Awesome Social Stuff – Week of 7.11 – 7.15.11

Image courtesy of cutpasteprint

Shame on me for not posting this on Friday – I guess I was too excited for Pitchfork Music Fest.

Partnership Spotlight

Coca-Cola Offers Twitter followers free Spotify subscriptions


What it is

Coca-Cola is offering a sweet deal for its Twitter followers: free Spotify subscriptions. Spotify is an award-winning digital music service popular in Europe.  Yesterday it was announced that Sppotify would launch in the U.S. Free trial memberships were hard to come by Klout, Chevrolet and Coca-Cola partnered to deliver free accounts to followers.

Why it matters Continue reading “Awesome Social Stuff – Week of 7.11 – 7.15.11”

Awesome Social Stuff – Week of 7.4 – 7.8.11

image courtesy of MarianneLoMonaco

Highlight from Cannes

American Rom – Winner of Promo & Activation: Best New Product Launch/Re-Launch

What it is

Romania’s ROM chocolate bar wanted to gain attention from a younger audience.  ROM  challenged young Romanians’ national ego by triggering a public debate about national values by launching a limited edition of an ‘American’ ROM – same product, same price, but branded with the US flag. McCann Erickson put the product in stores, encouraged sampling, announced the change in media, and stirred the debates. After one week, the old ROM was back as Romanian as ever, while the American ROM became a collector’s item.

Continue reading “Awesome Social Stuff – Week of 7.4 – 7.8.11”