Some Mondays, it hits you. The fact that future is NOW, that trends and cultural shifts you have discussed for months are happening NOW. That the open forum that is the Internet and social media allows for big things to occur. That we are in a modern era where everything is viewed with a post post-modernist’s critique. Maybe I’m thinking way too much into this, but within an hour of being at work, four interesting and extraordinary events have taken place that make me sit back and freak out, because we are in the now.
Pepsi wants to become the expert of pop culture and be synonymous with what is happening right now. Live for #Now is Pepsi’s attempt at content curation and being a resource of what’s happening. Pepsi has had a history of leveraging current celebrities and constantly reinventing itself, so this new venture is fitting. However, as Michael Grothus commented on this TechCrunch article, will Pepsi truly become a source of news and pop culture?
The logos for the Brooklyn Nets have been revealed. I asked through Twitter what people thought: simple, classic, boring, traditional; above all else, someone said that it looked like it belonged on Hipster Branding.
This exhibit in W Hotel’s Times Square is created by one of the most social apps in the past few years and is also social in nature. Between April 2-13, Instagrammers who attached the hashtag #WDesign to their uploads automatically entered their photos to be considered for inclusion. The winners were selected by the six headliners and will be revealed at the launch party on May 1. However, this is not the first exhibit of its kind. In 2010 I went to an exhibition with paintings inspired by nudes on Chat Roulette.
To be completely honest, I didn’t hear about Domino Magazine until I started reading Cupcakes and Cashmere. The more design blogs I read, the more I learned about the story of Domino, a fantastic interior design magazine that fell victim to the declining publishing industry. However, they started reprinting issues for newsstands only and this month focuses on quick fixes. It even reuses the old editorial photos from the original run of issues, with some updated ideas, resources, and shopping info. The move could only have been made after multiple influencers of design shared their woes about the disappearance of such an important magazine. Now it lives on, back by popular demand.