Awesome Social Stuff – Week of 7.18 – 7.22.11

Image courtesy of LandofEnchantment

New Startup


What it is

Create Albums from Instagram, Twitter & Facebook Photos with Pictarine. Pictarine is a website that lets you enjoy and share all your photos in one place.  Mix and match photos from different services to create shareable albums.

Why it matters

After first-time users authenticate each of their photo site accounts, Pictarine collects their photos, and auto-sorts them into albums by service, while also maintaining third-party site album structure. The service even grants users viewing access to their Facebook friends’ photos, Instagram friends’ photos and Flickr friends’ photos, making Pictarine a window to nearly all of the photos the users’ friends are posting to the web.

What this means 

Being able to collect and share photos is something consumers desire on social networks.  Many platforms are gaining popularity based on this function.   What is interesting about Pictarine is that they also take into account the niche photo sharing community Instagram as well as traditional networks such as Twitter and Facebook.


Facebook Adds Videos, Photos & Link Previews to Comments

What it is

Facebook has made commenting a richer experience by adding video, photo and website info.

Why it matters

Now, when you comment on a post with a URL, Facebook will pull in a video player, a thumbnail or an overview of the website that you’re linking to. You can also choose to nix the preview.

What this means

With this minor visual change comes more opportunities for engagement with fans to create a richer experience via commenting.

Creative Campaigns

Twitter Finally Unlocks New St. Vincent Track, “Surgeon”

What it is

On Tuesday, musician St. Vincent (a.k.a Annie Erin Clark) launched a Twitter campaign asking fans to tweet #strangemercy to unlock a new track from her
upcoming album, Strange Mercy.

Why it matters

The tweet-to-unlock model seems to be catching on. Warner Bros. employed a similar method to reveal a picture from the much-anticipated Batman film, The Dark Knight Rises, the other month, asking fans to use ahashtag to unlock the pic. And 3 Doors Down revealed a stream of its new disc in a similar way.

What this means

The idea of “tweet” or “like” to unlock is not new.  It’s most successful is when it’s news or content that resonates with the community/brand audience.  This kind of engagement could be used on Twitter or Facebook to increase retweets or gain more fans.  Exclusive news like a new product or a surprise event would give an incentive for fans or followers to share with friends.

Interesting Case Studies

5 Innovative Food Truck Social Media Marketing Campaigns

What it is

The past few years have seen an onslaught of social media-savvy food trucks, empowering on-the-go customers to follow their favorite truck’s whereabouts on Twitter or learn about nearby deals on Foursquare, among other advancements.   Here are five successful case studies on why these simply campaigns tied “real-world” events to social and create a big impact on both.

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