My pet peeve is when commercials on tv somehow sneakily have the ability to use music I adore. This past year along, I have heard Fiest, Apples in Stereo, Arcade Fire, Band of Horses, The Rapture, and I think Devotchka more often on tv than my own ipod. I know the origins of the music, but what happens in a few years when our children are talking about how that funeral song they guess was by Band of Horses just makes them recall a girl staring out of the moon roof of a Ford Edge 2008.
Music is created, ideally, to help evoke some sort of emotion or progressive insight, not to help recall advertisements for luxuries like cars, cell phones, and diamond necklaces your husband lays on your neck while you’re sleeping (what if she didn’t wake up and instead rolled over and broke it?).